Since July 1th 2014, Milieukeur pork producers have moved to only using responsibly produced RTRS Soy for the compound feed for their pigs, by means of buying RTRS Credits. Three Dutch social and environmental organizations -Solidaridad, WWF and Natuur & Milieu- all member of RTRS, have welcomed this initiative.
In this way, the more than 150 farmers for the pork producers Groothedde, Van Rooi Meat and Vion Milieukeur, who produce Milieukeur pork have anticipated the Dutch pork sector’s intention to only market pork in the Netherlands that is based on 100% responsible soy by 2015. It is also important to highlight that this production has already got a destination. Milieukeur pork is sold at Jumbo supermarkets, the second largest retailer in The Netherlands, which recently joined RTRS.